Article Excerpt
BY MIKE ESTERL
ZIYANG, China—Little of the Western world has infiltrated this dusty city in China’s rural hinterland, where red lanterns hang from lampposts and restaurants serve pig tail and duck neck. But Americans would recognize a beer increasingly making the rounds here: Budweiser, which flows from a state-of-the-art brewery built below a hilltop pagoda.
Advertisements for the 137-year-old brand from St. Louis, Mo., drape the windows of a banquet hall, trumpeting the year of the snake. The walls, floors and stairs of a karaoke bar are blanketed with Budweiser’s red bow tie and gold crown symbols. On a narrow back street, three …
Continue reading article with pop up player
Read the original here: ‘King of Beers’ Sets Sights on Global Domination
沒有留言:
張貼留言