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BY NADYA MASIDLOVER AND JASON CHOW
The world’s most famous bubbles have gained new recognition in China.
Chinese authorities have registered Champagne as an official label, according to the Champagne trade organization representing the French brands and grape growers. The move limits the use of the name to sparkling wine made in France’s Champagne region.
The new recognition could boost protection of the celebratory drink in a country that is essential to its growth. The Champagne industry sells half of its annual production to French consumers, but the bottles attract higher prices—and sales growth—abroad. Yet Chinese consumers have been slow to order the drink, preferring spirits …
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